Leading SEO Agency
Let’s face it. You know what you need but you just don’t know how to get it. Our Search Engine Optimization (SEO) specialists hear that over and over from SEO clients who contact Universal Marketing Agency.
You’re likely here because of one or more of the following reasons:
• Your website isn’t being found online.
• Your website traffic has diminished recently and you don’t know why.
• Suddenly, your volume of incoming calls and leads has declined.
• You’re starting a new website and want to grow a new business quickly.
If any of these four pain points ring a bell, rest assured, you’ve come to the right Search Engine Optimization company. There’s a reason why Universal is currently serving hundreds of SEO clients and providing optimization solutions to answer Google’s ever-changing algorithm.
As a full-service digital marketing agency, Universal offers a comprehensive array of professional search engine optimization services to get your business more visibility in search using only trustworthy, future-proof, white hat SEO techniques, such as:
• Custom SEO Strategy: We customize our SEO services to fit your needs. We use the tactics that make the most impact for your unique business.
• Comprehensive Onsite SEO: Title tags, meta descriptions, alt tags, internal linking, etc.
• Thorough keyword research and market analysis.
• High-quality copywriting to keep your site content fresh and encourage return traffic.
• In-depth evaluation of the competition.
• Careful Link Building: By hand, on diverse domains with high domain authority.
• Organic SEO tactics for long-term results coupled with paid ads for quick boosts.
• Syndication of articles on social media, curated sites and news outlets.
• Google Analytics and other data tracking software to learn from trends, traffic and more.
As your search engine optimization agency, we take the time to understand your business needs, demands, and expectations. During the discovery phase, we set up a meeting with your key company stakeholders and conduct an initial site review. Afterward, we identify your key performance indicators (KPIs), determine your conversion path, and perform extensive keyword research. Doing so allows us to gain in-depth knowledge of your company’s processes, site purpose, and goals.
The next step is analysis, which covers competitive benchmarking, in-depth site audit, site analytics review, and link risk assessment. In this stage, we collect and analyze all your business data to determine the factors that affect your digital presence. We look at your historical traffic patterns, on-site technical issues, competitors’ backlink strategies, and link-building tactics. We utilize the analytics results in formulating the best approach for your SEO.
Once we’ve identified your marketing gaps and opportunities, our SEO experts will create a strategic online marketing plan (SOMP). This includes your campaign goals, expected outcomes for each marketing channel, and estimated completion time. During the first month of your campaign, our SEO company prioritizes the most critical aspects of your SEO. This is to ensure all our SEO efforts deliver immediate, targeted results.
In this phase, we start executing the SOMP. We optimize your web pages and blog posts with high-performing keywords, improve your site structure and manage your business listings. Our SEO agency also leverages a multiple-channel strategy to improve your overall SEO results. We implement social media management campaigns and reach out to third-party websites to increase your online reach.
From the moment you sign up with our SEO agency, we set up a tracking system that allows us to monitor your online progress and understand the impact of your SEO campaign. We monitor and analyze your analytics, keyword rankings, and KPIs. Our SEO experts also look at your organic traffic, bounce rate, conversion rate, local visibility, and click-through rates (CTRs). By monitoring your SEO efforts, we gain actionable insights and improve your optimization strategies.
Our SEO team schedules regular consultations and monthly reports with your project managers to keep you up-to-date with your campaign progress. During our consultation, we present a comprehensive report that provides an overview of your site performance. This includes your KPI trends, overall traffic, and ranking. Every month, we create a new roadmap, so you know exactly how your campaign is doing and what to expect.
As part of our ongoing SEO efforts, we continuously adjust our optimization strategies based on the latest algorithm updates and market trends. Search engines are dynamically changing and industry demands are continuously evolving. As such, we take a proactive approach to ensure your website ranks high on search results. Trust our SEO company to make the necessary adjustments and keep you informed of your campaign progress at all times.
All business owners want more value for their money. They all want better profit margins. Search Engine Optimization (SEO) saves you money.
Consider SEO as an employee: SEO never clocks out. SEO never calls in sick. SEO never takes a holiday. SEO works for you around the clock, even when you’re sleeping.
No, SEO won’t answer the phone. But it will keep the phone ringing. SEO done right will funnel customers to your website and put them in front of your products, services, and brand.
We’ve spent years refining our Search Engine Optimization strategy. What we do not only works for our clients, but it also works for our website.
Our SEO experts understand your niche and can boost your ranking for specific search terms. Your SEO specialist will review the keywords your website is currently ranking for, take your keyword wishlist and conduct additional keyword research to build a list that makes the most sense for your website and the competitive landscape.
Backlinks are a huge component of ranking higher in search results, but not just any link! That’s why you should partner with an SEO agency like Universal Marketing that has a dedicated link-building team and connections with many high-quality and relevant websites. This allows us to link your website to high-quality backlinks.
Rankings can improve with optimizations on your website’s back end, such as improving page speed. Fixing these errors makes it easier for search engines when they crawl your website. And when you make search engines happy, your rankings can make you even happier!
Statistics show that 60 percent of customers search for local businesses online. Improve your company’s local SEO rankings with Google Business Profile or Google My Business optimization and attract high-intent customers. We optimize your Google My Business profile and manage your online reputation to grow your local following.
Enhance your online visibility and earn high-quality traffic. At Universal, we ensure our SEO services are aligned with search engine’s best practices to boost your website’s trustworthiness. Our SEO experts publish unique, value-rich content, optimize your headlines and HTML tags and utilize high-resolution images.
Off-page optimization is crucial in establishing brand credibility and increasing online exposure. Partner with our SEO agency and let us help you demonstrate your industry expertise. We leverage social media marketing, link building, and influencer marketing to generate qualified links and positive ratings.
Provide your customers with a 24/7 convenient shopping experience and increase your client retention rate. We launch targeted email marketing campaigns and optimize your site for mobile and voice search to create personalized brand experiences.
We have a team of writers that produce SEO-friendly content for your website, whether that’s creating share-worthy blog posts or optimizing pre-existing service and product pages with more content. Search engines love a website that adds new content on a regular basis.
Increase your customers’ lifetime value and grow your online revenue with our CRO services. Our SEO company integrates PPC Marketing with our SEO services to maximize your conversion opportunities. We perform website analyses, landing page optimization, and A/B split testing.
SEO and pay-per-click or other paid media options work together to boost your website and position your brand as an authority in your industry or niche. SEO often gives you a far better return on your investment by comparison to paid media options. That’s not to say that SEO is cheap and easy; it takes a fair amount of time and resources to get it right but it’s long-term rewards are immense and sustainable. Most times, SEO and paid advertising will work together to provide the best results.
There are three factors that directly impact your SEO ranking, even if you’ve only implemented a very basic search strategy on your site. The factors to be aware of are:
Page Load Time – If your website loads too slowly your visitors will bounce and likely go to a competitor’s website. Google (and all search engines) will rank your website lower because of a slow page load time.
Keyword Selection – Your keywords must be carefully chosen so your website and pages are listed under the correct search terms your ideal customer is looking for.
Content Creation – If you create quality content on your website your audience will find your site quickly, easily and will stay on your site to learn more. This increases dwell time which boosts rankings on search engines.
This is entirely dependent on your goals and the search campaign tactics you employ. Most SEO experts will estimate four to six months before you begin to see results. Bear in mind this is when you begin to see the results not when you achieve your identified goals.
SEO is a multifaceted practice that requires many different actions to be taken on a website for it to be optimized for search. Many people correlate SEO with high-quality content as search algorithms have highlighted content as an important ranking factor. Algorithms are looking for content that answers the users’ search intent. If your content speaks directly to your audience, your website will be served up to users by Google. But content alone isn’t good SEO practice. You need links from authoritative external sites pointing to your site in the form of a backlink and these external sites need to have a good domain authority score.
Also, best practice entails full blown on-page optimization which means optimizing your meta content, images and tags. And then, consider the technical aspect of SEO – does your website have great architecture? How’s the User Experience (UX)? Is it easily navigable? And have you made sure to link your pages internally?